About Us

Packupthe was born on the Sunshine Coast from a very real, very relatable need. As a mum of three, I was constantly searching for lunchbox solutions that were simple, affordable, environmentally friendly, and actually appealing to kids.

The turning point came when my daughter started prep and began noticing the prepackaged snacks her peers brought to school. She wanted her lunch to look the same—fun, convenient, and exciting—but I wasn’t comfortable with the cost, waste, or ingredients that came with those options. That moment sparked a mission: to find a better way to create lunchbox snacks that ticked every box for both parents and kids.

What started as a personal challenge quickly grew into something much bigger, and once I discovered what worked, I knew I’d never look back.